Video Game Tycoon in Tokyo-Chapter 881: New Event

The overall development cost for Dead or Alive was only about $10 million.

More than half of that was spent on developer salaries, with the remainder going toward the use and development of the Unreal Engine.

For Gamestar Electronic Entertainment's current game development capabilities, creating a game like this was incredibly easy—there was no difficulty at all.

Originally, the development team had been quite free-spirited.

When they first received the development plan for the game from Takayuki, they were a little confused, not understanding why their president would want to create such a game.

But once they learned that they, as developers, would have the freedom to unleash their imaginations and design the female characters' costumes, they stopped being confused.

Don't get me wrong.

The game development team wasn't full of perverts.

...

...

In fact, there were at least twenty female game developers among them.

Within Gamestar Electronic Entertainment, the number of female developers was no small group.

However, they were actually the ones who loved designing the most beautiful female characters in the games.

Their mindset was very simple: they wanted the female characters in the game to be as beautiful as possible, like the dolls they had played with as children, such as Barbie dolls, giving them a sense of accomplishment in "nurturing" these characters.

This wasn't the same as regular gamers playing games.

These characters were created through their hard work, and the sense of accomplishment from nurturing them was beyond words.

When Takayuki gave them the freedom to design the outfits for the female characters in Dead or Alive and promised them 5% of the revenue for every outfit they created, these female game developers worked even harder.

Designing female characters as sexy as possible became their goal.

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Only women truly understand women, and this was fully reflected in these female game developers.

In terms of beauty, men simply couldn't compare to them.

And on the day of Dead or Alive: Xtreme Beach Volleyball's release, the game sold 400,000 copies both online and offline.

Internally at Gamestar Electronic Entertainment, this number wasn't considered that high.

However, at $60 per copy, that meant more than $20 million in revenue.

On the first day, the game had already recouped its costs.

This was even more efficient than some top-tier games in terms of cost recovery.

Additionally, the game featured in-app purchases.

Moving forward, this game would continue to generate more revenue.

For the LSP (Lecherous Simpletons) who enjoyed the game, they didn't mind occasionally spending $10, $20, or $30 to buy outfits for their favorite female characters.

Even though these outfits were just strings of 0s and 1s, they were very happy with them.

"President, you were right! The U.S. region sales have exceeded 150,000 according to the latest statistics! This is incredible!"

Yamaguchi Yasunori came into Takayuki's office, holding the latest sales report, his expression full of astonishment.

"There's nothing surprising about it. They were always going to buy this game. It's indisputable."

Takayuki had always wanted to play this game, and that made him understand how much people in this world wanted to play such a game.

It was the purest form of human sexual desire, and he had essentially exploited some of humanity's weaknesses.

But entertainment is like Doom—as long as the players are happy, the form of expression doesn't matter.

Of course, making money along the way is also great.

Takayuki said, "Alright, stop worrying about the game sales. It's already recouped its costs. Now I need you to do something else."

"What's that?"

"Increase the promotional efforts in the U.S. Of course, we can change our approach a little this time."

"How will we change it?"

"Promote it through a contest. In simple terms, we'll recruit players who like the game and give them the freedom to design outfits for their favorite characters. The most popular designs will be implemented in the game, and they will receive additional rewards and a share of future sales. This way, they can experience a little bit of the joy of game creation."

"Huh? Is that considered game creation? It's just designing outfits."

"Of course, it counts as creating the game," Takayuki said with a natural expression. "Any creative act related to the game counts as game creation. Even if it's just adding a bit of special effects to a character or giving a character new outfits."

"Oh, and by the way, get Bellard from the Battle.net platform over here. I need to speak with him, and you'll need to work with him from now on."

"Got it."

Yamaguchi Yasunori was now greatly impressed by Takayuki.

He had always respected him, but this time felt a little different.

The U.S. had already officially banned the sale of the game.

It seemed like the troublesome human rights activists had won.

Yamaguchi thought they should lay low—after all, it was just a game not being sold in the U.S. It wasn't that big a deal.

But Takayuki had found a way to still sell the game in the U.S.

If the human rights activists found out about this, they would probably be furious.

And that's exactly what had happened.

In the U.S., a certain human rights association had just received some not-so-pleasant news.

Dead or Alive had been released.

But it was only banned in the U.S. region.

It was still available in other countries.

That was a success, of sorts.

However, they hadn't enjoyed the fruits of their success for long before they received another piece of news that wasn't so pleasing.

The game, which was banned from sale in the U.S., still hadn't stopped its promotional efforts.

"Why is this game still being promoted? Isn't it banned in the U.S.? Continuing to promote it there doesn't make any sense!"

"We're investigating..."

"No need to investigate, just now, Gamestar Electronic Entertainment launched a new event."

"What event?"

"They're recruiting designers for Dead or Alive's outfits. The winner will get a $100,000 reward, plus additional sales royalties from future outfit designs."

"What? A $100,000 reward?"

Among the people in the association, some were immediately drawn to the $100,000 reward.

$100,000 wasn't small change for an average person in the U.S.

But Gamestar Electronic Entertainment, with its massive wealth, was offering this money for a contest. What was this all about?

Some of the people started thinking: If I won that $100,000, what would I spend it on...?