Love? The Reborn Me Just Wants to Obtain Rewards-Chapter 555 - 243: Gu, You’re Sprouting Gold Coins Again?!_2

Of course, at present, the company’s supply chain is designed to serve Zhang Dayi alone.

This made Liu Zhongliang inevitably have some doubts: Is it really necessary to go to such lengths for her? freewёbn૦νeɭ.com

Once Zhang Dayi is in place, can Xingyu really achieve more brilliant results than she did at Ruhan?

Zhang Dayi herself probably shared these concerns, so, after wrapping up the live stream at midnight, she immediately took a Didi to Imperial Capital.

At 4 a.m., all the executives of Xingyu were waiting at Changqing Building... What kind of powerhouse company is this?

Her historic meeting with Pei Shuyu was very low-key, with Little Pei taking the initiative to hug her, saying, "Sister Yi, welcome to the Xingyu family."

Zhang Dayi replied, "From now on, we’ll be fighting in the same trench. There’s no rush for today, you should go back and rest!"

Then Pei Shuyu faded into the background, staying quiet until after breakfast with Zhang Dayi, before excusing herself to rest.

"Yuji is really both beautiful and gracious, no wonder so many people like her."

She was full of praise for Pei Shuyu, then frowned and asked Su Huai, "Brother, are you really going to let her keep being an entertainment live streamer? Isn’t that a waste of talent?"

Putting aside how much cunning was in her statement, Su Huai could only wryly smile.

"What else? You want her to sell clothing? She can’t even find clothes that fit her properly..."

The executives let out a chorus of knowing chuckles, but no one continued to delve into the topic.

Then, Zhang Dayi straightened up with a serious demeanor.

"Brother, mission accomplished. I have basically finalized the cooperation with Taobao live streaming. When I go back today, have Mr. Liu accompany me to sign the contract... By the way, it might take a while to cut ties with Ruhan completely, it’s certain that I’ll be streaming there for Singles’ Day..."

"Singles’ Day isn’t important,"

Su Huai waved his hand, not taking the few tens of millions in turnover seriously at all.

"Mr. Liu and Manager Luo, take the legal department with you and get the contracts with L’Oréal and Ali signed."

Afterward, everyone thoroughly reviewed and amended these two contracts, especially proposing many terms more favorable to themselves regarding pricing and aftersales service.

L’Oréal would certainly be no issue, and Taobao is even less of a concern now, so, although this was a very important step on Xingyu’s path to rise, the work itself was quite relaxed.

Cheese and the others clattered with praise for Zhang Dayi: "You truly deserve to be the Queen of Internet Celebrities, second to none. Such a tough nut as Ali, and you cracked it with just a glance..."

Zhang Dayi was very humble: "Everyone has their own expertise. Assistant Su is even more formidable. When has such an international brand as L’Oréal ever been so accommodating to a domestic client? Let’s say, it’s teamwork that makes the dream work~~~"

She was very satisfied with all aspects of Xingyu; the executives were fantastic, their words were not only pleasing to hear but also substantively impressive, with each person’s ideas being worth considering, and they could all endure so much...

She was a hard worker, and she liked those who could keep up with her.

Then, that morning, Su Huai, with his 90+ stamina, didn’t let her rest at all, almost completely exhausting her CPU.

By noon, once the basic issues were resolved, Su Huai finally let her rest for three hours, then it was back to meetings in the afternoon.

"Now we need to fully resolve the issue of your own brand. At the very least, we need to set the tone. Let’s start, Sister Yi. Please share your personal thoughts, including your initial intentions, strategy, goals, strengths, weaknesses... Start us off."

There were about ten mid-to-senior level executives in the conference room. Su Huai cornered Zhang Dayi right off the bat.

She wasn’t stage-shy, but she really hadn’t summarized and organized her thoughts well, resulting in a somewhat chaotic presentation.

Then, without needing Su Huai to speak, Liu Zhongliang took the initiative: "It’s apparent, Sister Yi, that your understanding of a personal brand is still at the level of ’if I like these clothes, they must too,’ relying on your personal taste and the blind enthusiasm of your fans in the live streaming room to make sales. The ’My Pleasure’ brand has yet to form a clear style, trying to do everything, both wanting this and that..."

Liu Zhongliang’s critique was sharp, precisely hitting the largest risk associated with Zhang Dayi’s personal brand.

She listened intently, not rushing to argue.

"I’m not saying this approach won’t sell clothes. I’m aware of your sales capabilities and fan loyalty, but this entirely consumes your personal reputation without truly adding value to the clothes — people buy them because Zhang Dayi recommends them, not because the clothes are so cool they must buy them. Continue like this, and the upper limit is very low."

Qiangqiang also opened his notebook, pulling out a series of data.

At her best, Zhang Dayi could make sales of around 1.2 billion in one session. Her standout feature compared to other women’s clothing outlets was a low return rate; while others faced rates of 80%, she managed under 50%, showing her influence.

"This means your fans still have much potential that can be tapped, but it seems like you’re moving towards expanding into various categories, aiming to boost your sales figures with unrelated high-margin items like beauty products, lipstick, face masks, etc.?

I am firmly against this direction."

"Regardless of how good your fan base is, this kind of consumption without replenishment is not sustainable. Women’s clothing still has plenty of room for development. To not fully explore the potential of ’My Pleasure,’ and to rashly enter the skincare market to compete with those top-tier brands, is utterly irresponsible to your personal image."

"I would like to ask, who proposed this strategy?"