Love Affairs in Melbourne-Chapter 302 - 297: Not for Sale

Master Y made a final "promise" to the reporters, saying if they wanted to know why the designer of Y·Y had suddenly decided to step out from behind the scenes or the origins of the relationship between Maison Yan II and Y·Y, they could directly book an exclusive interview at the new Maison Yan II studio in New York after the launch of Y·Y’s tactile-free sneakers on July 16.

But there were too many reporters present today, and not all were fashion media rushing between events.

If Yan Yan had not slipped away quickly, she would have been directly trapped by various interviews on site.

This would have left her with no idea when she could smoothly "escape."

Also, as Yan Yan wanted to foster a good relationship with the media, she couldn’t just accept one interview and ignore another.

Especially since these were group interviews, it wouldn’t satisfy the seasoned fashion media.

By employing high-tech methods, Yan Yan was projected onto the conference scene.

In this unique setting, all the reporters could conduct a virtual and realistic "interview" with Yan Yan.

Not only did this solve Yan Yan’s time issues, but it also ensured that the reporters left "with a full load."

Maison Yan II’s launch event tightly integrated fashion and technology, sparking a brand new excitement.

For the first time, Maison Yan II had created a media-friendly brand.

While Master Y had pacified the media, Yan Yan managed to offend all the genuine buyers, a behavior summarizable in four words: the gains did not make up for the losses.

If Maison Yan II intended to continue its haute couture, such capricious behavior was definitely directly damaging to its foundation.

The reporters left happily, but the buyers were preparing to leave the showroom dissatisfied.

Allegro at the showroom’s exit courteously saw off these "steady customers."

Before each person left, Allegro personally handed them VR glasses.

These individuals received VR glasses signed by the creative director.

Their VR glasses looked different from those of the reporters and ordinary buyers.

These weren’t as complex as the VR glasses that had "descended from the sky" at the event and didn’t include a USB drive design.

The VR glasses given to Maison Yan II’s revered clients were placed in a beautifully named large box for each individual.

The box was a bit too large just for housing VR glasses.

However, in this packaging-dominated era, having a bit more complex packaging wasn’t out of the ordinary.

Besides, buyers keen on haute couture weren’t primarily interested in VR glasses.

They came to buy clothes, not to watch VR films.

This act of showing without selling was fundamentally unsound, and their emotions still lingered on their dissatisfaction with the "non-sale" items.

Fortunately, several of them were friends of Allegro, who reluctantly tried on the VR glasses for Allegro’s sake.

The signed VR glasses contained only one video of Yan Yan apologizing.

This apology video was different from the "press release" earlier distributed to the journalists.

The only consistent content in these videos was Yan Yan apologizing for her early departure that day.

Besides, each "highly regarded" client received different content in their built-in video.

Yan Yan explained that the final shoes presented were sportswear from the brand Y·Y, set to launch in the latter half of July.

These shoes weren’t as limited as haute couture and were unsuitable for Maison Yan II’s most esteemed clients.

"Non-saleable" didn’t mean not wanting to sell to them but being unable to sell to them.

Yan Yan asked every recipient of the VR glasses to open the packaging box underneath.

For these heavyweight clients, Yan Yan had prepared a pair of shoes each.

Before the shoes were officially launched, they were given directly to them.

Because she didn’t know how to price them, selling wasn’t an option, so giving was the only choice.

Owning these shoes before everyone else, especially during an anticipatory period, was the highest form of respect for this special group.

Buying haute couture is fundamentally about that sense of exclusivity.

Every time Apple launches a new phone, many queue to buy, and possessing one on launch day is a brag-worthy event.

Many are willing to pay extra for this privilege.

This flaunting is ordinary; it doesn’t reach the level of utmost coolness.

However, if you could get the latest Apple smartphone two weeks before the launch even if you aren’t an Apple fan, that would be truly extraordinary.

It would certainly incite envy, jealousy, and resentment.

Yan Yan’s current approach was more akin to the latter.

Simply giving away shoes wasn’t enough to express her "gratitude," so the shoes she gave had uniquely custom-designed uppers.

In the video, Yan Yan reviewed the clothes previously tailored at Maison Yan II for the VR glasses’ "owners," and the most memorable instances during fittings.

Yan Yan sought the best daytime outfits to pair with sport shoes in each person’s past custom orders.

Based on those outfits, she tailored uppers with matching elements.

For those who had bought many outfits suitable to pair with sport shoes, Yan Yan provided several different uppers.

In the VR glasses, one could vividly and three-dimensionally see how these outfits matched with the latest shoes.

Y·Y’s shoes hadn’t hit the market yet, and whether seasoned media or ordinary buyers, none could "see" Yan Yan’s latest shoes’ materials firsthand; they could only imagine through the descriptions in the VR videos. But these heavyweight clients could already slip them on and preliminarily experience true seamless wear.

Two "hot mom" clients only wore high heels when going out.

The shoes Yan Yan sent them were much smaller, not for them, but custom children’s models for their kids.

Every individual’s video was made very "private," making Yan Yan’s occasional clothing suggestions during her busy time on site seem much more sincere.

Thanks to Yan Yan’s particularly thoughtful apology, the originally upset steady clients, having misunderstood Yan Yan’s "lack of gratitude," impulsively placed a slew of orders to compensate.

The shoes for the fashion house’s esteemed clients, with unique uppers, could have been included in the haute couture "for sale" catalog.

Yet, if sold, these shoes would become part of Maison Yan II’s collection.

Reselling styles from a haute couture show at a trendy brand is disrespectful to clients accustomed to exclusive purchases.

The costs weren’t too high.

Selling them would be inferior to giving them away.