Becoming a Russian Oligarch After Rebirth-Chapter 47 - The Three Major Challenges_1
Chapter 47: Chapter 47 The Three Major Challenges_1
Chapter 47 -47 The Three Major Challenges_1
The current Wang Ye wasn’t the reckless eighteen-year-old boy he used to be, even though he was physically only eighteen…
He wasn’t going to rashly dabble in the study abroad agency industry on a whim.
Because Wang Ye understood that the industry threshold was relatively high. As an individual agent, it’s fine to help a few acquaintances with their study abroad procedures.
But to truly scale up recruitment, that was clearly going to be very difficult!
The first thing to resolve is the company qualification issue—to legally be able to recruit students domestically.
Although he hadn’t looked up the relevant regulations, it probably wasn’t something that just anyone or any company could do.
From what he understood, the study abroad agencies in China were mostly affiliated with certain universities.
Including the agency that helped him study abroad, which was actually an agency run by a local undergraduate college…
Solving the qualification problem, then recruitment is another major obstacle!
How will you make potential recruits, especially parents, aware of your agency?
Keep in mind that it’s 2001 and the Internet is not well-developed. People a bit older hardly go online, and younger students don’t have much access to the Internet either.
So online promotion is definitely a no-go, it’s too ineffective.
The traditional advertising channels are then only television, newspapers, and magazines.
But the advertising costs for these traditional channels are prohibitively high!
Do you have the necessary funds for advertising?
And even if you do have the money, are you willing to spend so much on advertising?
After advertising, can you recuperate your costs?
Especially nowadays, there are many people in China who hype up Europe and the United States, but what they hype up are the developed countries in North America as well as Western and Northern Europe. Russia is not included among them…
How to make students and their parents understand the benefits of studying in Russia, to the point that they are moved and are willing to pay for it?
This is also a significant problem!
…
Company qualification, promotion, and recruitment—the three major challenges of running a study-abroad agency, all now stand in front of Wang Ye.
An ordinary person would probably recoil in headache just thinking about these problems.
But not Wang Ye, he became increasingly excited.
Perhaps he inherently has a gambler streak; otherwise, he would not have rushed into the stock market with all his life savings and even a substantial loan, with no turning back…
Wang Ye believes in one principle: big risks can bring big rewards!
The more challenging an industry, the more significant the profits it can generate!
Given his current situation, without much capital in hand, setting up a study-abroad agency might be the best choice!
Small investments, big returns…
He could think of many industries to make money, but they all required a lot of capital.
To set up a legitimate study-abroad agency, even with minimal investments, it would still require an investment of around two to three hundred thousand CNY.
That would be around thirty thousand US dollars?
Where would this money come from…
…
While still lost in thought, he heard Ruan Xiaozhu calling him.
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“Hey, what are you thinking about? You nearly bumped into someone. Come take a look at this shop; for you boys, it’s more fitting to buy sportswear.”
While saying this, she pointed to a nearby Reebok store, signaling Wang Ye to go in with her.
They mainly came shopping today to buy clothes for Wang Ye.
Wang Ye looked around, and this turned out to be the well-known “Underground Mall”; what the mall’s real name was, he didn’t know, anyway, everyone just called it that.
This mall was entirely located underground at Red Square, hence everyone called it the “Underground Mall”.
This mall was also currently the most high-end mall in Moscow, filled with various luxury brands.
Several sports brands, such as Nike, Adidas, Reebok, Puma, and the likes may be the low-end brands in this mall…
Although these sports brands are not expensive, they are popular and have good sales. Hence, many high-end malls are willing to introduce them.
With the “strength” of Wang Ye’s wallet, there was no need to look at other luxury brands; just buying a down jacket from a sports brand would be fine.
Not thinking anymore about the study-abroad agency, Wang Ye said with a smile, “Alright then let’s go take a look, just buy anything will do, it’s not the time for me to pay attention to my image.”
Indeed, even if “clothes make the man,” you need a thick wallet to “dress up”.
As it stands, Wang Ye can’t even afford to “dress up”!
In the spacious and brightly lit shop, there were a dazzling array of clothes hanging on the racks.
Reebok, being an established brand, had more fashionable clothing than Adidas or Nike, less heavy on the sports style.
Naturally, Wang Ye and his group went straight to the down jacket section. After looking through it, Ruan Xiaozhu casually picked up a dark blue down jacket and said, “This one looks good, it’s a slim-fit style. And since you have fair skin, darker colors suit you.”
After trying it on, the effect was indeed pretty good. It looked a lot better than the one Wang Ye was wearing.
The price wasn’t too high, less than two hundred dollars, which Wang Ye could afford.
He asked the sales associate to find one in the right size, paid right away, and the job was done for Wang Ye.
He initially thought he was going back, but Ruan Xiaozhu and Yanzi seemed to have no intention of leaving. They started bubbly browsing each store one after another.
Wang Ye had no choice but to carry the shopping bag and follow them around.
Women’s love for shopping is truly ingrained!
Even though they didn’t buy much, window shopping made them feel happy.
Lunch was at a McDonald’s in the mall.
In Moscow, McDonald’s was quite popular.
In 1990, when the first McDonald’s opened in Moscow, the scene…
Could arguably be said to be much more sensational than when McDonald’s opened its first store in China; rumor has it, waiting seven to eight hours in line just to have a burger was considered normal…
By 2001, it wasn’t that exaggerated anymore.
After lunch, Wang Ye hurriedly asked if it was time to go back, saying he had something to do in the afternoon.
By coincidence, someone also called Ruan Xiaozhu wanting to buy phone cards.
Consequently, although Ruan Xiaozhu was a bit reluctant, she had to leave…
…
After returning to his dorm room at Friendship University, it was already past three in the afternoon.
Song Xiaogang was in the room.
Seeing Wang Ye return, he gleefully asked, “Brother Ye, do you still have any phone cards left? I’ve nearly sold out, I wanted to get some more.”
Wang Ye pulled out his wallet and saw that he only had cards worth a thousand US dollars left, mainly because Ruan Xiaozhu and Yanzi took a lot.
Both of them had taken cards worth six thousand US dollars…
“This is all I have left; you can take these to sell first,” Wang Ye took all the remaining cards and handed them to Song Xiaogang.
Out of curiosity he asked, “Are phone cards this easy to sell? You took quite a lot last time; you’ve sold out in less than a week?”
The fact that Song Xiaogang’s business was doing so well was indeed a bit beyond Wang Ye’s expectations…
